La Direcci\u00f3n de Educaci\u00f3n Continua de la Universidad T\u00e9cnica de Machala (UTMACH) mantiene abiertas las inscripciones para el Diplomado Internacional en Branding Pol\u00edtico, Comunicaci\u00f3n Estrat\u00e9gica y Posicionamiento Electoral, una propuesta acad\u00e9mica dise\u00f1ada para fortalecer las competencias profesionales de quienes participan en procesos de comunicaci\u00f3n pol\u00edtica, gesti\u00f3n de imagen p\u00fablica y campa\u00f1as electorales.<\/p>\n
El programa, que se desarrollar\u00e1 en modalidad online, tiene una duraci\u00f3n de 128 horas acad\u00e9micas y est\u00e1 orientado a profesionales, consultores, comunicadores, servidores p\u00fablicos, l\u00edderes sociales y ciudadanos interesados en comprender las din\u00e1micas actuales de la comunicaci\u00f3n pol\u00edtica y la construcci\u00f3n de marcas con impacto en escenarios electorales e institucionales.<\/p>\n
El diplomado contar\u00e1 con la participaci\u00f3n de reconocidos expertos nacionales e internacionales, entre ellos Marcos Pepper, consultor pol\u00edtico independiente y asociado a GoPolitics Consulting, y Pablo Ram\u00edrez, especialista en Comunicaci\u00f3n P\u00fablica Sist\u00e9mica con enfoque en Data Science, Neuromarketing y Econom\u00eda Conductual. Entre los temas que se abordar\u00e1n destacan la construcci\u00f3n de marcas pol\u00edticas, comunicaci\u00f3n estrat\u00e9gica, posicionamiento electoral, an\u00e1lisis de datos para la toma de decisiones, elaboraci\u00f3n de mensajes persuasivos, reputaci\u00f3n p\u00fablica y gesti\u00f3n de crisis en escenarios pol\u00edticos e institucionales.<\/p>\n
Las personas interesadas pueden obtener m\u00e1s informaci\u00f3n e inscribirse a trav\u00e9s del portal oficial de Educaci\u00f3n Continua: https:\/\/cec.utmachala.edu.ec\/curso\/355\/<\/a> o comunicarse al 099 087 3757. La inversi\u00f3n del diplomado es de 280 d\u00f3lares, consolid\u00e1ndose como una alternativa accesible para quienes buscan actualizar sus conocimientos y potenciar su perfil profesional en el \u00e1mbito de la comunicaci\u00f3n pol\u00edtica.<\/p>\n","protected":false},"excerpt":{"rendered":" La Direcci\u00f3n de Educaci\u00f3n Continua de la Universidad T\u00e9cnica de Machala (UTMACH) mantiene abiertas las inscripciones para el<\/p>\n","protected":false},"author":3,"featured_media":6006,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,46,13],"tags":[],"class_list":["post-6005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-el-oro","category-local","category-portada"],"jetpack_publicize_connections":[],"featured_image_urls":{"full":["https:\/\/machala247.com\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-16-at-2.25.31-PM.jpeg",1536,1024,false],"thumbnail":["https:\/\/machala247.com\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-16-at-2.25.31-PM-150x150.jpeg",150,150,true],"medium":["https:\/\/machala247.com\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-16-at-2.25.31-PM-300x200.jpeg",300,200,true],"medium_large":["https:\/\/machala247.com\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-16-at-2.25.31-PM-768x512.jpeg",640,427,true],"large":["https:\/\/machala247.com\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-16-at-2.25.31-PM-1024x683.jpeg",640,427,true],"1536x1536":["https:\/\/machala247.com\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-16-at-2.25.31-PM.jpeg",1536,1024,false],"2048x2048":["https:\/\/machala247.com\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-16-at-2.25.31-PM.jpeg",1536,1024,false],"morenews-featured":["https:\/\/machala247.com\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-16-at-2.25.31-PM-1024x683.jpeg",1024,683,true],"morenews-large":["https:\/\/machala247.com\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-16-at-2.25.31-PM-825x575.jpeg",825,575,true],"morenews-medium":["https:\/\/machala247.com\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-16-at-2.25.31-PM-590x410.jpeg",590,410,true]},"author_info":{"display_name":"Machala 247","author_link":"https:\/\/machala247.com\/index.php\/author\/danielmorocho\/"},"category_info":"El Oro<\/a> Local<\/a> Portada<\/a>","tag_info":"Portada","comment_count":"0","jetpack_featured_media_url":"https:\/\/machala247.com\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-16-at-2.25.31-PM.jpeg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgQ5hh-1yR","_links":{"self":[{"href":"https:\/\/machala247.com\/index.php\/wp-json\/wp\/v2\/posts\/6005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/machala247.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/machala247.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/machala247.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/machala247.com\/index.php\/wp-json\/wp\/v2\/comments?post=6005"}],"version-history":[{"count":1,"href":"https:\/\/machala247.com\/index.php\/wp-json\/wp\/v2\/posts\/6005\/revisions"}],"predecessor-version":[{"id":6007,"href":"https:\/\/machala247.com\/index.php\/wp-json\/wp\/v2\/posts\/6005\/revisions\/6007"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/machala247.com\/index.php\/wp-json\/wp\/v2\/media\/6006"}],"wp:attachment":[{"href":"https:\/\/machala247.com\/index.php\/wp-json\/wp\/v2\/media?parent=6005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/machala247.com\/index.php\/wp-json\/wp\/v2\/categories?post=6005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/machala247.com\/index.php\/wp-json\/wp\/v2\/tags?post=6005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}