La Universidad T\u00e9cnica de Machala contin\u00faa fortaleciendo su oferta de cuarto nivel. Hoy se present\u00f3 este programa de estudios por parte de la Dra. Mayiya Gonz\u00e1lez, directora de Posgrado y el Mgs. Jorge Maza, coordinador de la Maestr\u00eda en Comunicaci\u00f3n Estrat\u00e9gica Digital y Audiovisual.
\nLa Maestr\u00eda en Comunicaci\u00f3n Estrat\u00e9gica Digital y Audiovisual responde a las din\u00e1micas de un mundo en constante cambio, donde la tecnolog\u00eda, los medios digitales y las narrativas audiovisuales son hoy herramientas esenciales para el desarrollo social, cultural y econ\u00f3mico.<\/p>\n
El programa otorga el t\u00edtulo de Mag\u00edster en Comunicaci\u00f3n Estrat\u00e9gica Digital y Audiovisual, se impartir\u00e1 en modalidad en l\u00ednea y tendr\u00e1 una duraci\u00f3n de 10 meses. Su valor es de $2.400 para alumni UTMACH y comunicadores agremiados, con la facilidad de una matr\u00edcula de $150 y 12 cuotas mensuales de $184,16.<\/p>\n
El plan de estudios se compone de dos periodos acad\u00e9micos que combinan teor\u00eda, pr\u00e1ctica y aplicaci\u00f3n de herramientas de vanguardia:<\/p>\n
\u2022 Primer periodo: Teor\u00eda y Estrategias de la Comunicaci\u00f3n Digital; Tecnolog\u00edas Emergentes para la Comunicaci\u00f3n; Producci\u00f3n Audiovisual Digital; Gesti\u00f3n de Proyectos Digitales; y Metodolog\u00eda de la Investigaci\u00f3n Aplicada.<\/p>\n
\u2022 Segundo periodo: Marketing Digital con Inteligencia Artificial; Narrativas Digitales y Creaci\u00f3n de Contenidos Multiplataforma; Medici\u00f3n y Evaluaci\u00f3n de Campa\u00f1as Digitales; Modelos de Negocios Digitales y Monetizaci\u00f3n; y Taller de Titulaci\u00f3n.<\/p>\n
Durante la presentaci\u00f3n, la Dra. Gonz\u00e1lez se\u00f1al\u00f3 que esta maestr\u00eda representa un paso importante en la consolidaci\u00f3n de una oferta acad\u00e9mica pertinente y de calidad, alineada con las demandas del entorno digital actual. Por su parte, el Mgs. Maza destac\u00f3 que el programa busca fortalecer las competencias estrat\u00e9gicas y creativas de los comunicadores, preparando a profesionales capaces de liderar proyectos en empresas, medios e instituciones p\u00fablicas y privadas.<\/p>\n
Para m\u00e1s informaci\u00f3n e inscripciones, visite: https:\/\/posgrado.utmachala.edu.ec<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" La Universidad T\u00e9cnica de Machala contin\u00faa fortaleciendo su oferta de cuarto nivel. Hoy se present\u00f3 este programa de<\/p>\n","protected":false},"author":3,"featured_media":1271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[38,40,39],"class_list":["post-1270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-el-oro","tag-el-oro","tag-machala","tag-utmach"],"jetpack_publicize_connections":[],"featured_image_urls":{"full":["https:\/\/machala247.com\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-07-at-6.29.47-PM.jpeg",1280,808,false],"thumbnail":["https:\/\/machala247.com\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-07-at-6.29.47-PM-150x150.jpeg",150,150,true],"medium":["https:\/\/machala247.com\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-07-at-6.29.47-PM-300x189.jpeg",300,189,true],"medium_large":["https:\/\/machala247.com\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-07-at-6.29.47-PM-768x485.jpeg",640,404,true],"large":["https:\/\/machala247.com\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-07-at-6.29.47-PM-1024x646.jpeg",640,404,true],"1536x1536":["https:\/\/machala247.com\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-07-at-6.29.47-PM.jpeg",1280,808,false],"2048x2048":["https:\/\/machala247.com\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-07-at-6.29.47-PM.jpeg",1280,808,false],"morenews-featured":["https:\/\/machala247.com\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-07-at-6.29.47-PM-1024x646.jpeg",1024,646,true],"morenews-large":["https:\/\/machala247.com\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-07-at-6.29.47-PM-825x575.jpeg",825,575,true],"morenews-medium":["https:\/\/machala247.com\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-07-at-6.29.47-PM-590x410.jpeg",590,410,true]},"author_info":{"display_name":"Machala 247","author_link":"https:\/\/machala247.com\/index.php\/author\/danielmorocho\/"},"category_info":"El Oro<\/a>","tag_info":"El Oro","comment_count":"0","jetpack_featured_media_url":"https:\/\/machala247.com\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-07-at-6.29.47-PM.jpeg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgQ5hh-ku","_links":{"self":[{"href":"https:\/\/machala247.com\/index.php\/wp-json\/wp\/v2\/posts\/1270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/machala247.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/machala247.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/machala247.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/machala247.com\/index.php\/wp-json\/wp\/v2\/comments?post=1270"}],"version-history":[{"count":1,"href":"https:\/\/machala247.com\/index.php\/wp-json\/wp\/v2\/posts\/1270\/revisions"}],"predecessor-version":[{"id":1272,"href":"https:\/\/machala247.com\/index.php\/wp-json\/wp\/v2\/posts\/1270\/revisions\/1272"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/machala247.com\/index.php\/wp-json\/wp\/v2\/media\/1271"}],"wp:attachment":[{"href":"https:\/\/machala247.com\/index.php\/wp-json\/wp\/v2\/media?parent=1270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/machala247.com\/index.php\/wp-json\/wp\/v2\/categories?post=1270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/machala247.com\/index.php\/wp-json\/wp\/v2\/tags?post=1270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}