<\/p>\n\n\n\n
La Universidad T\u00e9cnica de Machala (UTMACH), fiel a su compromiso con la innovaci\u00f3n acad\u00e9mica y la formaci\u00f3n de alto nivel, anuncia la apertura de la Maestr\u00eda en Comunicaci\u00f3n Estrat\u00e9gica Digital y Audiovisual, un programa dise\u00f1ado para responder a los retos de la transformaci\u00f3n digital en el \u00e1mbito comunicacional.<\/p>\n\n\n\n
El objetivo del programa es formar profesionales especializados en el dise\u00f1o, implementaci\u00f3n y evaluaci\u00f3n de estrategias innovadoras que integren tecnolog\u00edas digitales, narrativas audiovisuales y an\u00e1lisis de datos, bajo un enfoque cr\u00edtico, \u00e9tico y sostenible. Con ello, se busca contribuir al desarrollo social, cultural y econ\u00f3mico de la regi\u00f3n y el pa\u00eds.<\/p>\n\n\n\n
El t\u00edtulo que otorga es Mag\u00edster en Comunicaci\u00f3n Estrat\u00e9gica Digital y Audiovisual; con modalidad En l\u00ednea y con una duraci\u00f3n de 10 meses. El valor es de $ 2400 para alumnis de la UTMACH y comunicadores agremiados; el pago consiste en una matr\u00edcula de $150.00 y 12 cuotas mensuales de $184.16.<\/p>\n\n\n\n
El plan de estudios est\u00e1 estructurado en dos periodos acad\u00e9micos que combinan teor\u00eda, pr\u00e1ctica y aplicaci\u00f3n de herramientas de vanguardia. El primer ciclo comprende las asignaturas de Teor\u00eda y Estrategias de la Comunicaci\u00f3n Digital; Tecnolog\u00edas emergentes para la Comunicaci\u00f3n; Producci\u00f3n Audiovisual Digital; Gesti\u00f3n de Proyectos Digitales y Metodolog\u00eda de la Investigaci\u00f3n Aplicada.<\/p>\n\n\n\n
En el segundo periodo acad\u00e9mico se abordar\u00e1 Marketing digital con inteligencia artificial; Narrativas Digitales y creaci\u00f3n de contenidos multiplataforma; Medici\u00f3n y Evaluaci\u00f3n de Campa\u00f1as Digitales; Modelos de Negocios Digitales y Monetizaci\u00f3n y Taller de Titulaci\u00f3n.<\/p>\n\n\n\n
Con esta nueva oferta de posgrado, la UTMACH reafirma su liderazgo como una instituci\u00f3n de educaci\u00f3n superior comprometida con la excelencia y con la formaci\u00f3n de profesionales capaces de afrontar los cambios de la era digital con visi\u00f3n estrat\u00e9gica y responsabilidad social. Para mayor informaci\u00f3n, visite: https:\/\/posgrado.utmachala.edu.ec\/<\/p>\n","protected":false},"excerpt":{"rendered":"
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